SUPERFREEZE APPOINTS ALEX CHOI AS HEAD OF KOREA 

KUALA LUMPUR, March 26 (Bernama) -- SuperFreeze, a leader in cold chain logistics, has appointed Alex Choi as its new Head of Korea, effective March 4.

Choi will play a key role in advancing SuperFreeze's mission of leading Asia’s transition to a sustainable cold chain, improving the availability of quality food and pharmaceutical products, reducing waste, and minimising carbon footprints. He will focus on driving the company's growth and sustainability initiatives in Korea.

SuperFreeze Co-Chief Executive Officer (CEO), Troy Shortell expressed excitement about Choi’s appointment, emphasising his experience and leadership in logistics.

“His deep expertise in logistics and leadership with top industry players make him the ideal person to advance our vision for a sustainable and innovative cold chain in Asia,” said Shortell in a statement.

Meanwhile, Choi expressed his commitment to strengthening SuperFreeze’s operations in Korea.

“I look forward to leveraging my experience to enhance our operations, reduce waste, and drive sustainability, ensuring we deliver exceptional value to our customers and communities,” he said.

Choi brings over 25 years of experience in the logistics industry, having held senior roles at Maersk Logistics, LF Logistics, Agility, and DB Schenker. His expertise in optimising supply chains and driving operational excellence makes him a strong addition to the team.

Choi succeeds YS Kim, who is retiring after seven years of service, during which he played a key role in establishing the Pyeongtaek site. He will also take on the responsibilities previously held by KSF CEO Duckwon Kim.

SuperFreeze extended its appreciation to YS Kim and Duckwon Kim for their significant contributions to the company’s growth and success in Korea.

-- BERNAMA