FUJIAN EYES REVIVAL THROUGH CULTURE IN LANDMARK INVESTMENT DRIVE

KUALA LUMPUR, April 17 (Bernama) -- The 2025 Fujian Provincial Conference on the Development of Cultural and Tourism Economy is taking place in Nanping City, Fujian Province, with 115 key investment projects expected to be launched, with a total planned investment of 200.7 billion Chinese yuan. (100 Chinese yuan = RM60.39)

Themed "Cultivating Cultural and Tourism as the Pillar Industry”, the conference aims to revitalise the city and local economy by hosting a series of culturally rich, high-tech events throughout the year, according to a statement.

The conference will last for three days with an opening ceremony on the evening of April 17, featuring key events such as the Cultural and Tourism Economy Development Conference, the Cultural and Tourism Industry Chain Investment and Financing Matchmaking Event, and the "Year of Cultural and Tourism Consumption" Initiative.

Furthermore, eight side events, nine major marketing campaigns, and 34 cultural tourism activities will be held across the province, in addition to over 1,200 promotional activities that will take place before and after the conference.

Nanping City is accelerating the development of the "Greater Mt Wuyi Cultural Tourism Circle" with signature initiatives that include a digital performing arts project called "The Moon Reflecting Mt Wuyi, a cultural project to build "The Elegance of Fujian" Grand Garden, and several tourism routes.

"The Moon Reflecting Mt Wuyi" project adopts the 270-degree panoramic intelligent water stage system, paired with the digital-controlled water screens and naked-eye 3D technology, to transform the landscape of "UNESCO Natural and Cultural World Heritage" into a living art scroll.

The Fujian government also plans to introduce over 120 public-benefitting cultural and tourism initiatives, including consumption subsidies and cross-mall collaboration to generate new momentum in the tourism economy.

-- BERNAMA