ASEAN’S ARTS AND CULTURAL HERITAGE OFFERS IMMENSE POTENTIAL, SAYS TIONG

KUCHING, April 24 (Bernama) -- The rich arts and cultural heritage of ASEAN countries offer immense potential for further growth, said Malaysia's Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.

He said in recent years, ASEAN has not only advanced economically but also witnessed a growing recognition of its arts and cultural heritage.

This unique heritage has emerged as one of the most promising avenues for driving inclusive growth, creating jobs, empowering local communities, and preserving the grouping's rich traditions, he noted.

“From ancient crafts to contemporary art, from indigenous festivals to culinary legacies — our cultural assets are living expressions of our identity and shared history,” he said in his speech during the 33rd ASEAN Socio-Cultural Community (ASCC) Council Meeting opening ceremony here, today.

Tiong said by strengthening cross border collaborations, curating immersive arts and cultural experiences and integrating storytelling into tourism strategies, ASEAN can offer the world something truly unique.

“Together, let us champion a tourism model that not only attracts visitors but also uplifts the soul of our nations and sustains our arts and cultural legacies for generations to come.

“Our journey ahead requires renewed commitment and cooperation as we continue to face global challenges under our pillar, which includes public health crises, climate change, sudden shifts in international affairs and economic disparities and social welfare,” he said.

The ongoing ASCC Council Meeting is a biannual ministerial-level gathering focused on addressing key socio-cultural issues across the ASEAN region.

This year’s meeting, from April 22 to 26, welcomed representatives from the ASEAN fraternity, namely Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam and Timor-Leste.

-- BERNAMA