LIAM, ML RE CONTRIBUTE ESSENTIAL HOUSEHOLD ITEMS WORTH RM25,000 TO FOUR CHILDREN'S HOMES

KUALA LUMPUR, April 1 (Bernama) -- In the spirit of Hari Raya Aidilfitri and community togetherness, the Life Insurance Association of Malaysia (LIAM), in collaboration with Malaysian Life Reinsurance Group Berhad (ML Re), presented RM25,000 worth of in-kind contributions to four children’s homes in the Klang Valley.

The children’s homes are Pertubuhan Anak Yatim & Asnaf An Naafi (Ampang, Selangor); Rumah Khidmat Bonda Maimon (Rawang, Selangor); Pertubuhan Kebajikan Kanak-Kanak (Kepong, Kuala Lumpur); and Persatuan Kebajikan Wen Hua (Kuala Lumpur & Selangor).

LIAM chief executive officer Mark O’Dell said the contributions are intended to support the daily operational needs of the homes, with each home receiving essential household items tailored to their specific needs, including groceries, toiletries, electrical appliances, school supplies and other necessities.

“These items will be delivered directly to the homes, and we hope that this contribution will help ease operational challenges while supporting the well-being of the children and teenagers,” he said in a statement today.

Yesterday, LIAM, ML Re and its member companies also hosted a Hari Raya celebration for 120 children, teenagers, and caregivers from the four children’s homes, which was held at the AICB Building here.

According to the statement, the children, aged between two and 17 years old, together with their caregivers, were delighted to receive goodie bags contributed by 16 life insurance companies.

The bags contained teddy bears, educational books, a financial board game, sticky pads, stationery sets, notebooks, water bottles, toiletries set, tote bags, caps, foldable bags, t-shirts, draw-string sports bags, coin boxes and Raya cookies.

O’Dell noted that Hari Raya is a time of reflection, gratitude, and togetherness, highlighting the importance of compassion, generosity, and caring for one another.

“At LIAM, we believe that beyond our role as an industry, we have a responsibility to give back to the communities we serve. This gathering reflects our ongoing commitment to making a small but meaningful difference in the lives of others,” he said.

O’Dell also paid tribute to the caregivers and guardians of the homes, recognising their unwavering dedication.  

“On behalf of LIAM and our member companies, we extend our deepest appreciation for your dedication and your sacrifices. Through your patience, resilience, and compassion, you are shaping lives, nurturing confidence, and giving these young individuals the foundation they need to move forward with hope and dignity,” he said.

Meanwhile, ML Re Chairman Datuk Kamaruddin Taib was quoted in the statement as saying that ML Re believes giving back to the community is an integral part of its responsibility as an industry partner.

“We are honoured to work alongside LIAM and its member companies to share compassion and joy with children and teenagers from charitable homes. It is our hope that today’s celebration brings happiness to the children and serves as a reminder of the importance of togetherness, care, and inclusion in all that we do,” he said.

Over the past 50 years, LIAM and its member companies have undertaken numerous CSR initiatives, including blood donation drives, contributions to orphanages and elderly homes, hospital visits, youth engagement initiatives, and financial education campaigns aimed at supporting underserved communities across Malaysia.

For more information on LIAM events and activities, please visit www.liam.org.my or access the digital version of its latest Annual Report 2025.

-- BERNAMA