CHICAGO, Nov 13 (Bernama) -- NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its State of Tech & Durables (T&D) Report, spotlighting critical trends set to drive growth in the sector. As brands prepare for a year of evolving consumer preferences, the report identifies affordability, convenience, sustainability, and AI-driven engagement as central to meeting consumer expectations.
Key Highlights from the Report
• 67% of consumers are likely to try a new product if it is affordable
• 70% are open to purchasing sustainable, energy-efficient products when priced reasonably
• 55% increase in sales for robot vacuums with dual wet-and-dry capabilities in 2024, showing a demand for multifunctional products
• 40% of consumers are willing to use AI-driven recommendations for everyday shopping
• 33% increase in sales of high-storage smartphones, reflecting the demand for high-performance, connected devices
• 36% of all global T&D revenue now comes from online sales, driven primarily by China, Europe, and Latin America
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