XSOLLA AND APPSFLYER UNVEIL CUSTOM INTEGRATION TO BOOST MOBILE GAME WEB SHOP PERFORMANCE

LOS ANGELES & SAN FRANCISCO, Feb 12 (Bernama) -- Xsolla, a leading global video game commerce company, has partnered with AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, in a first-in-the-gaming industry web shop collaboration. This enhancement of the Xsolla and AppsFlyer partnership provides game developers with improved insights and simplified activation for its Web Shop solution, which is available worldwide. It also introduces solutions to address cross-platform measurement and attribution challenges. The partnership includes two integration options: server-to-server (S2S) and web integrations for mobile games.

Xsolla and AppsFlyer have collaborated closely for over a year to develop two custom integrations that address critical challenges in the mobile market. These integrations offer game developers comprehensive data on user behavior, campaign performance, and revenue attribution across mobile and web platforms. Activation is straightforward and requires no coding from developers—teams of all sizes can enable these tools directly at Xsolla and AppsFlyer publisher accounts. This approach highlights Xsolla’s commitment to simplifying complex processes and supporting developer success.