TWILIO PARTNERS WITH SINGTEL TO DELIVER SECURE, BRANDED RCS MESSAGING FOR BUSINESSES IN SINGAPORE

SINGAPORE, March 3 (Bernama) -- Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, is partnering with Singtel, Asia’s leading communications technology group to offer businesses in Singapore a platform to connect with their customers through secure and branded messaging, directly in their mobile inboxes.

With consumer expectations around data privacy and security on the rise, businesses worldwide need to establish trust with customers when interacting with them – and Rich Communications Services (RCS) Business Messaging has emerged as an avenue for brands to accomplish that. In Singapore, Twilio’s 2024 Consumer Preferences report found that nearly 8 in 10 Singapore consumers (79%) will trust a brand’s communication more if it includes a verification badge, while almost 7 in 10 (68%) report that receiving a branded text message will make a brand more trustworthy.