SHANGHAI, March 4 (Bernama) -- To strategically deepen the cross-border collaborative ties with global enterprises and encourage broader participation, the CIIE promotional team embarked on an influential global promotion to Australia, New Zealand, and Malaysia from February 16 to 24. This promotional itinerary was designed to advance the recruitment process for the 8th CIIE, scheduled for November 2025 in Shanghai. The initiative sought to highlight the CIIE’s role as a premier platform, enabling multinational corporations to tap into China’s expansive consumer market and to capitalize on its robust supply chain ecosystem.
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