CHICAGO, April 3 (Bernama) -- NielsenIQ (NIQ), a leading consumer intelligence company, today released its Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech & Durables sales to reach $1.29 trillion—driven by emerging markets, replacement cycles, and premium innovation—in the year ahead.
“To grow in 2025 and beyond, manufacturers and retailers must lead with value—real innovation that resonates with today’s purpose-driven consumers,” says Julian Baldwin, Global President of Tech & Durables, NIQ. “The opportunity lies in products that improve performance, enhance everyday experiences, and offer visible returns on investment. Premiumization, especially through AI, is a key growth lever, but only if it’s intuitive, accessible, and clearly beneficial.”
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