THE TRADE DESK EXPANDS PARTNERSHIPS WITH OTT PLATFORMS TO PIONEER PROGRAMMATIC ADVERTISING ON CTV INVENTORY

HONG KONG, April 29 (Bernama) -- The Trade Desk, a leading global advertising technology company, today announced access to premium CTV inventory from industry leaders Viu, iQiyi, TCL Channel is now available across the region. This collaboration empowers advertisers to reach audiences more effectively by leveraging premium content on the open internet, significantly enhancing advertising performance. The partnerships span key markets across Asia-Pacific, including Hong Kong, as well as the Middle East and South Africa.

As viewer preferences continue to evolve, CTV platforms offering premium content are experiencing rapid growth and expansion, creating new opportunities for advertisers worldwide. The surge in the CTV advertising market has also driven a growing number of content platforms to transition from subscription-based video-on-demand (SVOD) models to ad-supported video-on-demand (AVOD) models. According to Statista, global CTV ad spending is expected to exceed $38 billion by 2027¹. Meanwhile, global AVOD market revenue is projected to grow from $48.32 billion in 2024 to $63.5 billion by 2027².