KATE SPADE NEW YORK’S NEWEST CAMPAIGN STARRING ICE SPICE AND CHARLI D’AMELIO CELEBRATES THOSE WHO FRIEND FIERCELY

NEW YORK, May 5 (Bernama) -- kate spade new york today unveils its Spring/Summer 2025 global brand campaign, “To The Ones Who Carry Us,” starring Grammy-nominated Artist, Ice Spice, and dancer and multi-faceted social media star, Charli D’Amelio. Introducing a bold, seasonal campaign that embraces a fresh aesthetic to connect to younger audiences, the campaign celebrates the universal roles friends play in a girl’s life with creative scenes that bring modern, relatable energy to the brand.

“This campaign is a vibrant love letter to the friends who shape a girl’s life,” said Eva Erdmann, CEO and Brand President of kate spade new york. “Since joining the brand, we've been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. kate spade new york’s latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, ‘A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous.’”