XSOLLA ACQUIRES LUDO TO ADVANCE PLAYER ENGAGEMENT AND MONETIZATION

LOS ANGELES, May 9 (Bernama) -- Xsolla, a global leader in video game commerce, is pleased to announce the acquisition of Ludo, a platform designed to drive community engagement through code-free social quests. This strategic acquisition brings Ludo’s innovative technology into the Xsolla portfolio, combining its questing tools with Xsolla’s Web Shop and other Xsolla Rewards Solutions to help developers worldwide increase player engagement, drive retention, and unlock new monetization opportunities beyond the traditional app store model. As the #1 web shop provider in the video games industry, with over 500 web shops launched, Xsolla and Ludo will take mobile players' experience to the next level for game developers.

Ludo’s integration with Xsolla centers on incorporating Community Quests into Xsolla’s ecosystem, giving developers a simple, built-in way to spark engagement through gamified social experiences. This aligns Ludo’s expertise in player activation with Xsolla’s robust commerce infrastructure, creating a seamless path from gameplay to web-based purchases and turning community participation into revenue-generating behavior.