DUBAI, United Arab Emirates, May 13 (Bernama) -- Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025 (DEF), where attendees experienced the future first-hand through interactive activities that turn physical activity into crypto rewards.
From Dubai Airport to Sheikh Zayed Road, the city's most prominent billboards now carry a powerful message: Walk into Crypto—Step. Sweat. Score. "We're turning physical activity into financial empowerment," declared SWEAT Co-founder and CEO Oleg Fomenko. "This is about rewarding the most natural human behavior, movement, with digital ownership."
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