91% OF CONSUMERS IMPACTED BY POOR DIGITAL EXPERIENCES, LEADING TO SIGNIFICANT REVENUE LOSSES FOR BUSINESSES

FOSTER CITY, Calif., May 15 (Bernama) -- Conviva, the leader in real-time performance analytics, today announced the results of its global research, the 2025 State of Digital Experience Report. In today’s attention economy, delivering exceptional digital experiences has become a make-or-break-differentiator across industries. However, the report reveals rising dissatisfaction as consumers grow increasingly impatient with poor online experiences. A staggering 91% of consumers encountered frustrating digital service issues in the past year. Businesses risk backlash, lost revenue, and damaged reputations if they fail to address these problems. Poor digital experiences have immediate and tangible impacts on revenue—55% of consumers abandon their purchase, 50% switch to another company, and 39% cancel their subscription.

Consumers expect perfect digital experiences and are unforgiving when businesses fall short. If poor experiences on a digital platform increase from 1% to 2% of the total time, consumers spend 42% less time on it. Conversely, those with at least 99% positive experiences spend 6.5x more time with a service.