“HELLO KITTY JAPANESE FRUIT HUNT”: A MOBILE SCAVENGER HUNT FEATURING HELLO KITTY AND JAPAN-GROWN FRUITS LAUNCHES ACROSS ASIA!

TOKYO, Sept 25 (Bernama) – The Japan Fruit and Vegetables Export Promotion Council (J-FEC) is once again teaming up with Sanrio Co., Ltd. and its character Hello Kitty to launch the interactive digital campaign “Hello Kitty Japanese Fruit Hunt.” Participants use their smartphones to explore a variety of real-world locations—such as restaurants, retail stores, and promotional events—where the official “Japan-Grown Fruit” label² is displayed. By scanning the label with their smartphone, they collect digital badges and join Hello Kitty on a fun scavenger hunt to discover the freshness and appeal of Japan-grown fruits in a uniquely interactive way.

The more you participate—by visiting stores, purchasing products, or attending related events—the more chances you get to unlock limited-edition Hello Kitty digital rewards and enter exclusive giveaways. This is a perfect opportunity to explore, scan, and experience the unique appeal of premium fruits grown in Japan, all through a fun and interactive journey with Hello Kitty. Content tailored for travelers visiting Japan is also in the works, so stay tuned for more ways to enjoy Japan-grown fruits during your trip.