SAN FRANCISCO, Oct 24 (Bernama) -- Meltwater, a global leader in media, social, and consumer intelligence, today announced its 2025 Year-End Product Release, introducing new AI tools designed to provide PR and Marketing professionals with enhanced clarity, agility, and control over their narratives in an increasingly complex media landscape.
According to Digital 2026, more than 1 billion people now use standalone generative AI tools every month. News, social media, and now AI content have collided to create a new media landscape changing how people find information, form opinions and make decisions. With large language models (LLMs) redefining how audiences discover and evaluate brands, there’s a new challenge for brand managers to protect their reputation and stay ahead of the story.
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