STB’S VIRTUAL ASSISTANT ALMA REDEFINES HOW TRAVELERS EXPLORE SLOVENIA

LJUBLJANA, Slovenia, Dec 17 (Bernama) -- The Slovenian Tourist Board (STB) is strengthening Slovenia’s position as a digitally advanced, user-focused destination with Alma, an AI-powered virtual travel advisor that has rapidly become one of the country’s most innovative tourism tools. Integrated into the national tourism portal slovenia.info, Alma enables visitors to access personalised and up-to-date travel information in real time, marking a major step in the STB’s digital transformation efforts.

Launched in May 2024, Alma engages users in conversational, intuitive exchanges across seven languages, providing tailored guidance, inspiring stories and practical tips for exploring Slovenia. Named after traveller and writer Alma M. Karlin, the assistant is built on advanced OpenAI technology and sources information from the slovenia.info database and more than 60 curated tourism websites and API integrations.