8X8 ACQUIRES MAVEN LAB TO ADVANCE END-TO-END CUSTOMER ENGAGEMENT ACROSS ASIA-PACIFIC REGION

SINGAPORE, Jan 7 (Bernama) -- 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company’s strategy to deliver end-to-end customer engagement across the Asia-Pacific region. The acquisition expands 8x8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organizations across Asia-Pacific that require secure, high-volume communications with local relevance and regional scale.

"Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly,” said Sylvain Chaperon, General Manager, CPaaS at 8x8, Inc. “Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support."