VWO AND AB TASTY JOIN FORCES TO REDEFINE THE FUTURE OF DIGITAL EXPERIENCE OPTIMIZATION

PARIS, Jan 21 (Bernama) -- VWO and AB Tasty, two pioneers in the optimization space, have entered into an agreement to combine, subject to customary closing conditions. This combination will create an industry-leading digital experience optimization platform offering AI-led experimentation, real-time adaptive personalization, behavioural insights and analytics.

The combined entity will have meaningful scale, surpassing $100 million in annual revenue from more than 4,000 customers globally. It will have a dominant presence in its two largest regions – the United States and Europe, accounting for ~90% of its revenue. With 11 offices and distributed teams across North America, LATAM, Europe, and APAC, this combination unlocks global reach with local execution. The goal is to forge deeper customer partnerships through in-market expertise and make significant investments in a full stack tech platform, offering AI-native capabilities.