XSOLLA EXPANDS PAYMENT OPTIONS IN JAPAN WITH PAIDY, THE LEADING LOCAL BNPL SOLUTION WITH 15 MILLION APP DOWNLOADS, GIVING DEVELOPERS MORE WAYS TO CONNECT WITH PLAYERS

23/01/2026 11:00 AM

TOKYO, Jan 23 (Bernama) -- Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announces the expansion of its payment solutions in Japan with the addition of Paidy, one of the country’s leading Buy Now Pay Later (BNPL) services. This new integration with Xsolla Pay Station enables game developers and publishers to offer secure, flexible, and familiar checkout experiences to millions of Japanese players without requiring credit card information.

Japan represents one of the largest and most digitally advanced gaming markets in the world, with players increasingly seeking fast, secure, and mobile-first payment options. The country’s BNPL market is rapidly expanding, driven by strong consumer demand for flexible payment solutions. Between 2021 and 2024, the market saw robust growth, achieving a remarkable CAGR of 55.9%, and this upward momentum is expected to continue, with forecasts projecting a CAGR of 23.7% from 2025 to 2030.

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