VISIT MALAYSIA 2026: TOURISM MALAYSIA ENGAGES VIETNAMESE MARKET AT ICONIC LUNAR NEW YEAR FESTIVAL

HO CHI MINH CITY, Feb 16 (Bernama) -- Tourism Malaysia is participating in the 23rd Nguyen Hue Flower Street Festival, held from 15 to 22 February 2026 in conjunction with Tet (Vietnamese Lunar New Year) celebrations. In line with the Visit Malaysia 2026 (VM2026) campaign, this participation underscores Malaysia’s ongoing commitment to strengthening its tourism presence in the Vietnam market.

Recognised as one of Vietnam’s most iconic annual events, the Nguyen Hue Flower Street Festival attracts approximately 1.2 million visitors each year, offering a strategic platform for Malaysia to enhance its visibility as a premier destination and engage directly with Vietnamese travellers. This engagement helps raise awareness of Malaysia’s diverse tourism offerings. As part of the celebrations, Tourism Malaysia is also actively promoting the Visit Malaysia 2026 (VM2026) Calendar of Events, which features over 300 events and festivals across Malaysia throughout the year.