SHANGHAI, Feb 26 (Bernama) -- During the nine-day Year of the Horse Spring Festival holiday, Shanghai launched more than 2,570 featured cultural and tourism activities to promote travel to the bustling city, fueling a robust boom in Spring Festival cultural and tourism consumption as both visitor numbers and consumption in the cultural and tourism market saw steady growth.
Big data from Shanghai Municipal Administration of Culture and Tourism shows the city received a total of 21.6721 million visitor arrivals, an 8.36% year-on-year increase. Total tourism consumption reached 25.614 billion yuan, surging 20.90% from the previous year.
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