KAO’S LAURIER LAUNCHES NEW BRAND COMMUNICATION INITIATIVE ACROSS ASIA: STRENGTHENING GLOBAL INTEGRATION AS A CORE BRAND IN KAO’S ASIAN BUSINESS

TOKYO, March 4 (Bernama) -- Starting on International Women’s Day, March 8, Kao Corporation (TOKYO:4452) will launch new brand communication campaign in nine Asian countries and regions for its feminine sanitary product brand, Laurier, which is the core of its Asian business.

Laurier aims to help create more supportive and understanding environments around menstruation, so that women can feel more at ease, both physically and emotionally, under the key message “Comfort, Made Together,” which will be implemented simultaneously across Asia. Kao aims to further develop Laurier as a global brand.