SIME DARBY AUTO CONNEXION INVESTS RM16.6 MLN IN 3S SHOWROOM IN PENANG

GEORGE TOWN, Feb 18 (Bernama) -- Sime Darby Auto ConneXion (Auto ConneXion), the sole distributor for Ford in Malaysia, has officially opened its latest and largest 3S (Sales, Service and Spare Parts) showroom in Penang, located at Jalan Baru, Seberang Perai Tengah.

With an investment of RM16.6 million, this state-of-the-art facility strengthens Auto ConneXion’s network in the northern region, reinforcing its commitment to delivering an enhanced customer experience for Ford enthusiasts in Malaysia.

Sime Motors Southeast Asia managing director Jeffrey Gan said the new showroom reflects the company’s dedication and effort to continuously raise the bar for its customers.  

“Expanding our network will enable us to ensure that the Ford experience is more accessible in the northern region, providing an unparalleled ownership journey,” he said in a statement today.

Echoing this sentiment, Auto ConneXion managing director Turse Zuhair said the new showroom not only reinforces company’s position as a leader in Malaysia's pick-up truck segment but also highlights its dedication to enhancing the overall Ford ownership experience. 

“In line with Ford’s global initiative, the implementation of Ford’s Guest Experience in this showroom elevates customer interaction at every step of their journey,” he said.

The showroom, spanning 46,000 square foot (sq ft), is designed to provide customers seamlessness comfort and quality service.

Upon arrival customers are greeted with personalised service by a concierge, provides a comfortable space for them to enjoy their Ford Experience while digital and streamlined processes ensure optimised efficiency, from vehicle enquiries to after-sales service. 

 In addition to the 3S showroom, Auto ConneXion has launched a 28,000-sq ft body and paint centre, located seven kilometres away at Taman Perindustrian Saga Jaya, Perai, offering a comprehensive range of services that include vehicle body repair, spray painting, windscreen replacement, and polishing. 

To celebrate the showroom’s grand opening, Auto ConneXion offers customers a complimentary five-year Ford Blue Oval Service Plan and savings of up to RM8,000 for purchase made in February (terms and conditions apply).

-- BERNAMA