PARIS BAGUETTE GOES BIG IN MALAYSIA WITH NEW HALAL BAKERY FACTORY

By Nabilah Saleh

KUALA LUMPUR, Feb 25 (Bernama) -- SPC Group’s newly established halal-certified food hub in Johor is set to play a pivotal role in the company’s global expansion while reinforcing Malaysia’s position as a key player in the international halal food industry.

The facility, which houses the production of Paris Baguette’s halal-certified baked goods, marks a major step for the renowned South Korean bakery chain in strengthening its presence in Southeast Asia and beyond.

Chief executive officer of Paris Baguette for Asia-Pacific, Middle Eastern and African markets, Hana Lee said the new facility underscores the group’s long-term commitment to expand its footprint across high-growth halal markets.

“SPC Group’s investment in Malaysia reflects a long-term commitment to business growth, workforce empowerment and the advancement of the food manufacturing sector. 

By leveraging Malaysia’s strong halal certification, strategic location and business-friendly environment, we are confident this facility will play a pivotal role in SPC Group’s global expansion,” she said in an exclusive interview with Bernama.

The grand opening of Paris Baguette’s first halal food hub in Johor was held at Nusajaya Tech Park today.

The event was attended by key dignitaries, including Johor Menteri Besar Datuk Onn Hafiz Ghazi and South Korean Ambassador Yeo Seung Bae.

The Johor-based factory is designed to strengthen the company’s global supply chain, expand production capacity, and accelerate entry into Muslim-majority markets in Southeast Asia and the Middle East.

“With Malaysia’s internationally recognised halal certification, this facility serves as a key regional production hub, allowing us to meet rising demand across Southeast Asia, the Middle East and beyond,” Lee added.

Beyond its global aspirations, the facility is expected to bring significant economic benefits to the local community, particularly through job creation and partnerships with Malaysian small and medium-sized enterprises (SMEs).

“SPC Group is committed to creating long-term economic value in Johor by generating employment opportunities across production, engineering, supply chain, and administrative roles. 

“In addition, we are strengthening the regional economy by partnering with Malaysian SMEs and suppliers to source raw materials locally,” she said.

The company is also taking an active role in workforce development by upskilling local talent through advanced food manufacturing technology and participation in the Johor Talent Development Council (JTDC). 

“We actively contribute to initiatives that nurture homegrown talent, ensuring a skilled and sustainable workforce for the future,” Lee said.

Malaysia’s strategic location and robust halal ecosystem further enhance SPC Group’s operations and distribution networks.

“Establishing our regional halal food hub in Johor allows us to streamline exports through Singapore’s global logistics network, enhance supply chain resilience with Malaysia’s strong infrastructure and skilled workforce, and expand our reach in Muslim-majority markets,” she added.

SPC Group’s collaboration with the Malaysian government has also been instrumental in the successful establishment of the facility. 

Lee pointed out the role of the Johor state government in facilitating regulatory approvals and connecting the company with key stakeholders.

“MIDA has supported our investment by aligning it with Malaysia’s vision for halal industry growth and facilitating access to halal industry incentives,” she said, adding that JAKIM’s halal certification strengthens SPC Group’s credibility in international markets.

The new facility will also allow SPC Group to expand Paris Baguette’s presence in Malaysia while introducing innovative, halal-certified bakery products.

“Our advanced frozen dough technology ensures bakery items retain their authenticity, allowing them to be freshly baked in stores.

“With state-of-the-art production capabilities, we are developing new recipes inspired by Malaysian flavours, incorporating tropical fruits while maintaining Paris Baguette’s artisanal craftsmanship,” Lee said.

As part of its continuous innovation, the company is exploring seasonal offerings and new product lines to elevate the bakery experience in Malaysia.

-- BERNAMA