KUALA LUMPUR, March 17 (Bernama) -- In the spirit of giving and compassion during the holy month of Ramadan, Keyfield International Berhad (Keyfield) provided support to economically disadvantaged urban residents living in the Sri Kelantan flats in Sentul as part of its Corporate Social Responsibility (CSR) efforts.
The company distributed essential daily supplies, including rice, cooking oil, noodles, sugar and other necessities, to about 300 residents of the Sri Kelantan flats, along with duit raya.
Keyfield independent non-executive director Julannar Abd Kadir expressed hope that the contributions would help ease the burdens faced by the residents during Ramadan and the upcoming Aidilfitri festivities.
“At Keyfield, we believe that success is not just measured by business achievements or financial performance. It’s about uplifting communities, protecting the environment and fostering inclusive growth.
“Guided by our core values of R.I.C.H. (Respect, Integrity, Contentment, and Humanity) and our CSR motto ‘Keriangan Berkongsi’ (The Joy of Sharing), we have embedded social responsibility into the fabric of our company culture,” she said during her speech at the event.
In addition, Keyfield’s other CSR activities throughout Malaysia over the years include its Kembara Ramadhan programme, where the group collaborated with several non-governmental organisations (NGOs) and sponsored EZ Water Filter Systems for Orang Asli families in Negeri Sembilan, as well as its Back to School program in Dungun, Terengganu, which provided underprivileged students with essential school supplies to help them start their academic year confidently.
Yesterday, 36 orphaned and Asnaf children were treated to an exceptional baju raya shopping experience in Kota Kinabalu, perfectly timed for the upcoming festive celebrations.
For more information on Keyfield’s CSR activities, please visit https://keyfieldoffshore.com/csr/ or follow Keyfield’s social media pages on Facebook and LinkedIn.
-- BERNAMA
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