WEFI TECHNOLOGY STRENGTHENS LEADERSHIP WITH NELA MULLAJ AS COO FOR EMEA, APJ

KUALA LUMPUR, April 3 (Bernama) -- WeFi Technology Group, a global fintech innovator, has announced the promotion of Nela Mullaj to Chief Operating Officer (COO) for Europe, the Middle East, Africa (EMEA) and Asia-Pacific & Japan (APJ).

According to a statement, Mullaj brings over 20 years of experience in the financial sector and has a proven track record of leadership and innovation.

In her new role, Mullaj will oversee operations, optimise business processes, and develop key performance indicators (KPIs) to drive efficiency and growth.

She will also play a crucial role in scaling operations to meet the growing demand for artificial intelligence (AI)-driven financial solutions, especially as businesses seek flexible financial solutions for large-scale AI projects.

Mullaj emphasised the importance of adaptable solutions in the AI space, explaining how WeFi bridges the gap by providing credit lines and payment terms that empower businesses to secure their position in AI-driven innovation.

She also highlighted the unique complexities of the EMEA and APJ regions, noting how WeFi tailors its approach to meet the diverse banking systems, taxation laws, regulatory frameworks, and cultural differences in these markets.

Mullaj further added that she is proud to be part of WeFi’s team and looks forward to contributing further to the company’s success.

“At WeFi, we work together to achieve remarkable results through collective effort and a shared vision,” she concluded.

-- BERNAMA