ARLA FOODS INGREDIENTS TO HIGHLIGHT PROTEIN SODA CONCEPT IN BARCELONA 

KUALA LUMPUR, May 7 (Bernama) -- Arla Foods Ingredients, a subsidiary of the Denmark-based dairy cooperative, is set to introduce a new protein soda concept that showcases the benefits of pure beta-lactoglobulin (BLG) at Vitafoods Europe, from May 20 to 22 in Barcelona.

This innovation aligns with growing consumer interest in functional beverages that promote active, healthy lifestyles, according to a statement.

Arla Foods Ingredients’ protein soda concept is a tailored response to the “better-for-you” soft drink trend, providing 10 grammes of protein per serving with zero sugar, featuring Lacprodan BLG-100 to deliver the nutritional power that consumers demand while offering manufacturers the flexibility of hot and cold processing.

The company’s Head of Sales Development, Performance Nutrition, Sarah Meyer said consumers are looking for healthier, protein-rich alternatives that do not compromise on taste or refreshment.

“Lacprodan BLG-100’s outstanding purity ensures the refreshing, water-like viscosity, clarity and clean taste these consumers love. This enables brand owners to set a new quality standard for protein-enriched soft drinks, including those positioned around physical activity,” she said.

Compared to standard whey protein, Lacprodan BLG-100 contains more of the essential and branched-chain amino acids necessary to support muscle maintenance and growth, while its protein content supports satiety, appealing to the increasing number of consumers interested in weight management.

At the event, the company will also showcase three additional concepts, including the Essentials Protein Bar featuring Lacprodan SoftBar & Capolac, which is rich in whey protein and calcium, with a high-fibre wholefood base and no added sugar.

Another is the Refreshed in Seconds beverage, a ready-to-mix, fast-dissolving protein shake developed for post-workout recovery, formulated to minimise foam and deliver a refreshing experience.

The third is Lacprodan MicelPure micellar casein isolate aimed at the health and medical nutrition sectors, valued for its high heat stability, mild, milky taste, and low viscosity even at high protein concentrations.

-- BERNAMA