PROTON TO LAUNCH E.MAS 5 EV BY 4Q 2025 IN FIVE COLOUR OPTIONS

By Nur Athirah Mohd Shaharuddin

SERDANG, May 8 (Bernama) --  Proton Holdings Bhd’s wholly owned subsidiary, Proton New Energy Technology Sdn Bhd (Pro-Net), is set to launch its newest electric vehicle (EV) model, the e.MAS 5, in the fourth quarter (4Q) of 2025.

Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV differs from its first model, the e.MAS 7, in terms of segment as the previous EV is a compact sport utility vehicle (C-SUV), while the e.MAS 5 falls under the B-segment hatchback category.

“Thus, in terms of size, the e.MAS 5 is much more compact than the e.MAS7... and we will be offering five different colour options for this model.

“In terms of pricing, we cannot reveal it just yet, but our e.MAS models are generally priced above RM100,000. We hope to position the price of the newest EV slightly better and more affordable,” she told Bernama at the Malaysia Autoshow 2025 here today.

Salawati added that the e.MAS will be available in two variants — the Prime model, with a range of 345 kilometres, and the Premium variant, offering a range of up to 410 kilometres.

She said the company is confident that its latest EV will be well received in the market, given the encouraging response to its first EV model, as Malaysians have shown growing interest and openness towards switching to EVs.

To date, a total of 2,700 units of the e.MAS 7 have been sold since its initial launch in December last year, she noted. 

Held for the third consecutive year, MAS 2025 featured 200 exhibitors and more than 500 vehicles.

-- BERNAMA