RICHIAMO COFFEE, GOOD VIRTUES CO TIE UP TO LAUNCH HABBATUS SAUDA BEVERAGES

KUALA LUMPUR, May 9 (Bernama) -- Richiamo Coffee Sdn Bhd has partnered with Good Virtues Co, a local wellness brand of Citychemo Manufacturing Sdn Bhd, to introduce a new lineup of “habbatus sauda” (black cumin or nigella sativa) beverages, with a sales target of over 30,000 cups nationwide.

Citychemo’s senior brand manager Nur Wahidah Mohd Rafi said that the partnership is expected to drive a 30 per cent increase in sales for the company.

“We want to reach out to as many muslims (especially female muslims) as possible in the market, and at the same time, if you want to start your day, always start your day with (a cup of) coffee.

“So, it is a different level of wellness experience that we want to reach out to our consumers,” she told Bernama following the launch event here today.

Nur Wahidah said that the collaboration is expected to enable the company to reach out to more new customers, together with Richiamo Coffee.

Meanwhile, Richiamo Coffee’s chief operating officer Nurul Nabilah Muhamad Zamry said the new beverage lineup also aimed to promote the health benefits of black cumin.

“We want to get more sales from the audience that loves ‘habbatus sauda’, the traditional way.

“There are a lot of women who drink habbatus sauda coffee in the morning, so we also want to target that audience,” she said.

Nurul Nabilah said that with purchases of more than two “habbatus sauda” beverage lines, customers will get a free Good Virtues Co travel pack.

The new “habbatus sauda” beverage range is available throughout Richiamo Coffee locations nationwide starting today.

-- BERNAMA