MIDNIGHT SALES CARNIVAL ENLIVENS MELAKA, STIMULATES TOURISM, LOCAL ECONOMY

MELAKA, May 13 (Bernama) – The Malaysia Midnight Sales Carnival organised in conjunction with the May edition of Melaka Bila Larut Malam programme has successfully attracted visitors to the state, giving a significant boost to the tourism sector and local economy.

Organiser Jalakx Sdn Bhd in a statement today announced that the event combines elements of shopping, entertainment and cultural performances, which has a positive impact on local residents as well as tourists from home and abroad.

"The carnival has seen an increase in hotel accommodation and has provided great benefits to various business sectors, including petty traders, entertainers, handicraft entrepreneurs, food and beverage premises owners, e-hailing drivers and tour operators.

"This time the event has also received response from domestic and international tourists, especially from Singapore and Indonesia, who took the opportunity to shop while on holiday," he said here today.

The sales carnival also offers a Special Sale Moment from 10 pm to 12 midnight, where buyers who spend a minimum of RM250 have the opportunity to win prizes worth more than RM20,000.

Various side activities were also held to enliven the event, including special appearances by rock singers Datuk Awie and Yasser Atak, lucky draws, art and cultural performances, colouring and drawing competitions, magic shows, traditional games, and various interactive family activities.

"We also record our appreciation to all strategic partners, sponsors and supporters who made this event a success and the Malaysia Midnight Sales Carnival is expected to return next year with a bigger and more exciting event," the company said.

-- BERNAMA