KKV STRENGTHENS SOUTHEAST ASIA PUSH WITH FIRST SINGAPORE STORE

KUALA LUMPUR, May 19 (Bernama) -- Global fashion retail brand KKV has expanded its Southeast Asia footprint with the debut of its Singapore store at Tiong Bahru Plaza on May 17.

With a strong presence in Malaysia, Thailand, the Philippines, and Vietnam, the debut of KKV in Singapore not only expands the regional footprint for its parent company, KK Group, but also underscores the accelerated momentum of its “Southeast Asia Strategy”.

The store’s distinctive bright yellow, container-style exterior drew long lines of young shoppers eager to snap photos and share their experiences online, fuelling a viral social media buzz. The store’s appeal lies in its broad, Gen Z-focused product range, from trendy toys and cosmetics to home goods and daily essentials.

At the heart of the group’s portfolio, KKV embraces the philosophy of “exploring 100 lifestyles”, offering diverse products to match varied consumer preferences with over 20,000 stock keeping units across eight categories.

Sales during opening week highlighted strong demand for snacks, toys, and household essentials, aligning with Singapore’s growing appetite for trend-forward, experiential shopping, according to a statement.

Gen Z makes up nearly 30 per cent of Singapore’s population, with an annual per capita consumption expenditure exceeding SG$30,000, an ideal match for KKV’s positioning. (SG$1=RM3.30)

Looking ahead, KKV plans to open 10 stores in Singapore by 2025, partnering with local commercial giants like CapitaLand and Frasers Property, leveraging their customer traffic advantages to rapidly penetrate the Singapore market.

In addition, the brand will keep bringing in top-quality global products, refine its product assortment, and offer an upgraded shopping experience for Singaporean consumers to cement its position as a trendsetter in lifestyle retail.

KK Group also owns The Colorist (a beauty product concept store) and X11 (a trendy toy concept store).  Guided by its global vision of “Live without Boundaries”, the group has established a presence of over 1,000 stores across six countries.

-- BERNAMA