KUALA LUMPUR, Nov 5 (Bernama) -- Xsolla has rolled out new features for its Web Shop and Buy Button solutions, positioning game studios to capture higher margins and deeper player engagement as the United States (US) and other major markets move toward more open app ecosystems.
“With this release, we are not just shipping features; we are giving mobile studios a complete direct-to-consumer (D2C) advantage,” said Xsolla President, Chris Hewish in a statement.
With regulators in the US, United Kingdom, Europe, Japan, and Brazil pushing for external payment options, developers are increasingly able to bypass app store commissions.
Xsolla’s Web Shop enables direct-to-consumer purchases, allowing studios to retain up to 95 per cent of revenue on iOS and Android transactions in the US through a simplified one-tap checkout.
The new tools are designed to boost retention and revenue, including adjustable daily rewards, privacy-compliant offer segmentation, and an insight system that recommends optimised campaign tactics. Early performance indicators show over 20 per cent player retention increases and more than 15 per cent Web Shop revenue growth.
To extend reach, Web Shop catalogues can now be deployed across creator storefronts and community platforms such as Discord. Creators can promote in-game offers via branded pages, while Discord channels can function as storefronts where players buy bundles and gifts without leaving the conversation.
Another addition, Offerwall, opens revenue from non-paying players by letting users earn in-game rewards through quests, increasing payment transactions by 37 per cent and overall Web Shop revenue by five per cent.
Developers can also track and optimise campaigns through integrations with leading mobile measurement partners, including AppsFlyer, Adjust, and Singular.
Xsolla says more than 700 Web Shops are already live worldwide, demonstrating a growing appetite for revenue channels outside traditional app stores.
-- BERNAMA
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