MELTWATER NAMED LEADER IN IDC INFLUENCER MARKETING REPORT

KUALA LUMPUR, Nov 19 (Bernama) -- Meltwater, a global leader in media, social, and consumer intelligence, has been named a Leader in the IDC MarketScape: Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment.

“We believe being named a Leader in the IDC MarketScape underscores Meltwater’s commitment to empowering global brands with best-in-class influencer marketing tools,” said Meltwater Chief Product Officer, Chris Hackney in a statement.

The IDC MarketScape evaluated vendors for capabilities, strategic vision, customer experience, scalability, and sustained innovation.

Meltwater was recognised for several key strengths, including its proprietary True Reach scoring system, which measures authentic audience size and engagement quality rather than relying solely on follower counts.

The platform’s seamless integration with Meltwater’s social listening and media intelligence tools enables brands to track influencer campaign performance alongside overall brand sentiment and competitive insights.

Additionally, Meltwater’s enterprise-grade customer relationship management (CRM) functionality provides centralised management of conversations, content collaboration, timelines, and global payments across nearly 100 countries with support for local currencies.

Meltwater's future influencer marketing enhancements include new AI Discovery and AI Outreach functionality, which represent the next step toward autonomous influencer campaign management.

These AI tools enhance personalisation, speed, and strategy by automating influencer search, vetting, and outreach, delivering faster launches, scalable workflows, and data-driven recommendations that help brands identify the right creators and optimise performance.

With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact.

-- BERNAMA