CUSTA RAISES US$4.3 MLN IN CAPITAL TO EXPAND CUSTOMISATION PLATFORM IN SOUTHEAST ASIA

KUALA LUMPUR, March 11 (Bernama) -- CUSTA has raised approximately US$4.3 million (RM17 million) in capital, including a Pre-Series A equity round co-led by Delight Ventures and Global Brain.

The customisation platform said the new capital will be used to accelerate platform development, strengthen its team through management and key talent hiring, and increase marketing investment to expand its customer base in Malaysia and Singapore.

"CUSTA is also advancing systems and operations premised on implementing artificial intelligence (AI) across the value chain, including customer service, creative production, production planning and management, and logistics, to improve speed, predictability and scalability. 

"As the company scales across Southeast Asia, it has already built an industry-leading catalogue of 4,500+ items and delivered a cumulative 500,000+ products in Malaysia and Singapore, demonstrating strong on-the-ground traction," it said in a statement.

The company noted that customised products such as corporate gifts, event merchandise, printed materials and brand kits remain a practical tool for relationship-building and customer engagement in Malaysia, particularly in an economy where micro, small and medium enterprises (MSMEs) contributed 39.5 per cent to the country’s gross domestic product (GDP) in 2024. 

However, the sector continues to face challenges including unclear pricing, fragmented vendor sourcing and difficulties in reliably executing small-lot orders. 

Additionally, it noted that demand for customised products is continuously expanding, with the Malaysian and Singaporean market currently contributing about US$6.7 billion (RM26.5 billion), and that the Asia-Pacific region is projected to continue expanding as a major growth engine.

CUSTA said Malaysia's active business events landscape continues to be an important demand driver for customised products and corporate activations.

"The Malaysia Convention and Exhibition Bureau (MyCEB) reported securing 393 business events in 2025, generating an estimated RM4.07 billion in economic impact from international delegates.

"Against this backdrop, CUSTA is positioning itself as a backbone platform that helps businesses move from bespoke, manual sourcing to more repeatable and reliable procurement for customised goods," it said.

CUSTA chief executive officer Joe Yudai Takagi said the funding enables the company to further build infrastructure that simplifies access to customised products for businesses across the region.

“This funding helps us invest deeper into the platform, hire the right leadership, and build infrastructure that makes custom products easier to access faster, more transparent, and more dependable for businesses across the region,” he said. 

-- BERNAMA