KUALA LUMPUR, Sept 18 (Bernama) -- Moroccan designer Loubna Ayouche will unveil an exclusive eight-piece Loayo collection at the Malaysian Modest Fashion Show, a highlight of the 20th Malaysia International Halal Showcase (MIHAS) at the Malaysia International Trade and Exhibition Centre (MITEC).
Founder of Loayo, Ayouche, said the collection titled "A Journey into Fantasy", features designs inspired by Moroccan cultural elements.
“This collection is more than just fashion, it represents a bold statement that redefines modern modest wear with impeccably tailored yet comfortably loose designs, offering a sophisticated blend of modesty, artistry, and timeless style.
“Inspired by ‘A Journey into Fantasy’, this collection draws deeply from Morocco’s rich cultural heritage while embodying Loayo’s identity of belonging.
“Carefully selected luxurious fabrics and meticulous detailing elevate each look, ensuring the collection stands out for its artistry and innovation,” she said in a statement.
Visitors can explore the collection and gain insights into the design process and materials used at Booth #8T18, located on Level 2, Hall 8.
The event, organised by the Malaysian Official Designers' Association (MODA) in collaboration with the Malaysia External Trade Development Corporation (MATRADE), will be held on Thursday at 2pm.
--BERNAMA
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