SINGAPORE TOURISM EYEING 18 MLN VISITORS, S$32.5 BLN REVENUE IN 2026

SINGAPORE, Feb 3 (Bernama) -- Singapore is targeting between 17 and 18 million visitors this year that would bring in between S$31.0 to S$32.5 billion in tourism receipts.

According to Singapore Tourism Board (STB), the projections take a measured approach, given global economic uncertainty and political instability affecting global travel patterns.

STB chief executive Melissa Ow in a statement said the agency will continue to seek new markets and support tourism enterprises and workforce to develop differentiated products and experiences, as it works towards Tourism 2040 goals and a sustainable tourism sector.

According to STB, the tourism sector showed steady growth in 2025, with tourism receipts reaching S$23.9 billion in the first three quarters – a 6.5 per cent increase from 2024.

"Tourism receipts performance from January to September 2025 puts full year performance on track to exceed STB’s projections of S$29.0 to S$30.5 billion for 2025," it said.

STB highlighted that inbound visitors to Singapore in 2025 reached 16.9 million, representing a 2.3 per cent growth compared to 2024.

Among the top five markets, Mainland China came out on top with 3.1 million visitors, followed by Indonesia (2.4 million), Malaysia (1.3 million), Australia (1.3 million), and India (1.2 million).

According to Ow, the strong tourism receipts performance in 2025 puts the nation on a steady trajectory towards achieving its Tourism 2040 ambitions.

“We are attracting visitors who value the distinctive experiences that Singapore offers.

"To maintain this growth momentum and reinforce our destination appeal and global hub status, we will continue to develop a strong pipeline of differentiated products, events, and experiences," she added.

-- BERNAMA