KUALA LUMPUR, Feb 28 (Bernama) -- The 2025 Yunnan Blueberry Conference kicked off on Feb 27 in Mile City, Honghe Hani and Yi Autonomous Prefecture, Yunnan Province, Southwest China.
A key highlight was the official unveiling of the "Honghe Blueberry" regional public brand, aimed at enhancing the value of Honghe blueberries and driving the development of the blueberry industry.
According to the event organisers in a statement, the launch of the "Honghe Blueberry" regional public brand represents a major milestone toward brand-orientated growth in Honghe’s blueberry industry.
The brand slogan, "Care for Your Eyes, Eat More Honghe Blueberries from Yunnan", underscores both the product's nutritional value and health benefits, encouraging greater blueberry consumption.
The "H" logo of Honghe Blueberry creatively integrates the first letter of "Honghe" in Pinyin with the shape of a blueberry, effectively conveying the brand’s core message of eye protection and wellness.
Honghe Prefecture, with its ideal climate and diverse environmental conditions, is one of the world’s most suitable regions for blueberry cultivation. The area’s vast terrain, significant day-night temperature differences, and early spring warming contribute to the production of high-quality blueberries that stand out for their excellent shape, taste, and early market entry.
In recent years, Honghe has grown into a major hub for blueberry production, especially in the area of substrate-based greenhouse cultivation.
In 2024, the region's blueberry cultivation area surpassed 100,000 mu (approximately 6,667 hectares), accounting for 60 per cent of Yunnan’s total blueberry output. This growth has positioned Honghe as a leader in China’s blueberry industry, transitioning from small-scale trials to large-scale industrial production.
The conference brought together experts and industry leaders to explore the future development path of Yunnan’s blueberry sector, strengthen brand influence, and inject new vitality into the industry, the organisers added.
-- BERNAMA
