By Nurfardlina Izzati Moktar
KUALA LUMPUR, April 24 (Bernama) -- Malaysia Airports Holdings Bhd’s (MAHB) Licence to Win (LTW) 2024 campaign has recorded over RM200 million in total sales receipts.
MAHB senior general manager of commercial services Hani Ezra Husin said the figure surpassed the previous LTW campaign IN 2019, which registered RM178 million in sales.
"This is annual programme that started in 2017 but was put on hold during the pandemic. After the hiatus, we are very proud that LTW has once again captured the attention of our travellers. The 2024 LTW managed to collect 300,000 entries with over RM200 million in sales receipts -- a record-breaking achievement compared to our last edition in 2019," she told Bernama when met after the prize presentation ceremony here on Wednesday.
She said the campaign received a total of 300,000 entries, with Malaysians making up the majority at 68.1 per cent, followed by Indonesians at 11.7 per cent, and participants from other countries at 9.2 per cent. The average spending per entry was recorded at RM610.80.
"This is a testament to the fact that the airport is not just a gateway for Malaysians departing abroad, but also a popular destination amongst travellers who truly enjoy shopping, not just on holiday," she added.
Hani Ezra also shared that the winners of the campaign will get to enjoy six months of enhanced retail and dining experiences across Malaysia Airport’s five international airports: Kuala Lumpur International Airport (KLIA), Penang, Langkawi, Kota Kinabalu, and Kuching.
Meanwhile, the grand prize winner of the LTW 2024 campaign, Malaysian Emilyn Ooi, received a once-in-a-lifetime reward - a RM1 million airport shopping spree.
"We see LTW as more than just a contest. It’s a way to reimagine what airport shopping can be. The energy during LTW 2024 was different...It wasn’t just about the sales or footfall, but about the sense of excitement and connection returning to our airports since the pandemic. The campaign has been a tremendous success in improving retail spending ," said Hani Ezra.
Through strategic initiatives, MAHB has empowered retailers by driving both sales and engagement. These efforts have been complemented by marketing support, including shopping campaigns like LTW, which have significantly enhanced visibility and overall impact.
By end-2024, 90 per cent of commercial outlets had opened their doors, offering passengers a wider and more vibrant retail mix.
-- BERNAMA
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