MILO Celebrates 75th Anniversary With ‘Arena Sarapan Juara’ Event At Sunway Pyramid

KUALA LUMPUR, Oct 31 (Bernama) -- MILO, Malaysia's leading nutritious chocolate malt beverage, celebrated its seventy-fifth anniversary of inspiring and nourishing Malaysians with a five-day 'Arena Sarapan Juara' concourse celebration at Sunway Pyramid's Lower Ground 2 Blue Concourse, which commenced yesterday and continues until November 2.

Under the theme "Dulu, Kini dan Selamanya demi Malaysia," the anniversary honoured MILO's legacy of nourishing generations of Malaysians with the natural goodness of malt barley, milk and cocoa, delivering the same iconic taste that has become a beloved part of daily life.

In a statement, MILO noted that the celebration marked a significant milestone for the brand, which had long been part of Malaysians' daily lives as the company emphasised that its legacy continued to grow, driven by the same pillars that had defined its journey—Nutrition, Sports, and Sustainability.

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"The event invites Malaysians to relive their shared memories with MILO while exploring its future direction in nutrition, sports, and sustainability. Visitors are welcome to experience the Nutritious Breakfast Zone, MILO Energy for Good activities, and shop for MILO exclusive products.

"The five-day celebration will show more than a nostalgic look back, it will allow everyone to reflect on how the brand’s commitment has remained steadfast and will continue to evolve beyond 2026," the statement read.

According to MILO, the brand has been more than just a household name for 75 years, having become an integral part of Malaysia’s morning routine, with every cup fuelling the nation to start the day strong.

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"As the first chocolate malt beverage in Malaysia to be awarded the Healthier Choice Logo, MILO continues to be a trusted source of nutritious energy. This milestone is a testament to MILO’s enduring role in fuelling active lifestyles, championing sustainability, and supporting the nation’s progress one cup at a time," it said.

The statement added that MILO's contribution to sports development in Malaysia remained unmatched, having nurtured countless young talents through grassroots initiatives such as the MILO Champions Clinic, MILO Hidup Bola, and the MILO Malaysia Breakfast Day

"MILO continues to play an active role in sports development, collaborating with national sports bodies to strengthen grassroots participation and encourage lifelong movement among Malaysians. Generations of athletes have grown up under the MILO banner, a testament to how sports can build character, discipline, and community," it added.

Beyond sports, the brand stated it was investing in a sustainable future through its Energy for Good initiative, which underscored its commitment to responsible production, circular packaging, and environmental education.

Meanwhile, Nestle (Malaysia) Berhad business executive officer for MILO Ng Su Yen in the same statement, said that for 75 years, MILO has been part of Malaysia’s growth in sports, in schools, and in communities and the anniversary marked both a celebration and the beginning of a new chapter.

"We will continue to energise future generations, champion active lifestyles and lead the way towards a more responsible and greener planet. As the celebration concludes, MILO’s mission remains steadfast to fuel the body, mind and spirit of Malaysians,” she said.

-- BERNAMA