KUALA LUMPUR, Nov 17 (Bernama) -- Boomi announced that Greencross Pet Wellness Company (GPWC), the parent company of Petbarn, has deployed the Boomi Enterprise Platform to enhance customer personalisation and improve operational efficiency across its retail, e-commerce, veterinary, and information technology (IT) services network.
Boomi Chief Technology Officer, Asia Pacific and Japan, David Irecki said GPWC is proving that strong customer experiences rely on strong system foundations.
“We are proud to partner with GPWC to deliver smarter, more connected experiences across its pet care ecosystem,” he said in a statement.
Meanwhile, GPWC Business Systems Manager, Jamie Sparrow said the platform gives its teams the reliability and efficiency needed to focus on delivering value.
“Having a single point of visibility has completely changed how we manage integrations,” Sparrow added.
GPWC operates Australia’s largest pet care ecosystem, spanning more than 250 Petbarn stores, 140 Greencross Vets clinics, speciality and emergency centres, grooming salons, puppy schools, mobile dog washes, and national pathology services. The organisation selected Boomi to replace more than 150 point-to-point integrations and gain real-time visibility across systems.
Boomi underpins GPWC’s digital pet profile platform, enabling personalised pet profiles across Petbarn’s app and ecommerce site. Customers receive treatment reminders, tailored product recommendations, and access to relevant services based on their pet’s needs.
The Boomi Enterprise Platform has also helped GPWC standardise integration practices, enabling reusable patterns that improve consistency, auditability, and delivery speed. The platform currently supports integrations across inventory, human resources, warehousing, and digital services.
Looking ahead, GPWC plans to expand its use of Boomi to support master data synchronisation, automated file orchestration, system monitoring, disaster recovery initiatives, and enhanced data auditability.
-- BERNAMA
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