WE2025 Aims For RM100 Mln Trade Potential, Expects 10,000 Visitors

KUALA LUMPUR, Nov 18 (Bernama) -- WE2025: Future in Motion, a multi-component platform uniting trade, innovation and leadership through the lens of inclusivity and women’s empowerment, is expected to generate up to RM100 million in potential trade.

Event organiser Qube Integrated Malaysia announced in a statement today that 10,000 visitors and around 150 local and international exhibitors are expected at the event, which runs from Nov 25 to 27 at the Malaysia International Trade and Exhibition Centre (MITEC).

The Ministry of Women, Family and Community Development (KPWKM), as a collaborative partner, will showcase two social initiatives — MamaCare and the Mobile One-Stop Social Support Centre (PSSS) truck — to promote maternal health support as well as counselling and crisis intervention services for communities.

Through the WE2025 Marketplace, sponsored by PrintDaddy Sdn Bhd, KPWKM is also encouraging the participation of women micro-entrepreneurs, while the women’s entrepreneurship network PENIAGAWATI will highlight women-led enterprises across various sectors.

The Federation of Malaysian Manufacturers (FMM) will focus on enhancing the role and visibility of women within the manufacturing sector, in line with efforts to strengthen women’s leadership in the industry.

Berjaya Food Bhd, the corporate sponsor, will showcase the Starbucks brand through special promotions, coffee-tasting sessions, and classes in Malaysian Sign Language led by Starbucks Deaf Coffee Masters. 

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Starbucks Malaysia has pioneered the Signing Store model, which creates career opportunities for deaf employees and promotes inclusive connections between the deaf and hearing communities.

Yayasan Peneraju will promote skills certification programmes tailored for women and youth, while Kraftangan Malaysia will feature creative women-led enterprises across weaving, beadwork, fashion and home decor.

The Langkawi Development Authority (LADA) will highlight food, wellness and tourism enterprises, showcasing the role of small businesses in regional development.

In the field of technology and global trade, Alibaba.com will conduct small and medium-sized enterprise expansion strategy sessions, while Yingke Consulting Malaysia will share insights on cross-border trade methods.

Intrinsic SEA will lead the participation of nearly 60 global exhibitors from China, Singapore, Canada, Japan, the Middle East and ASEAN, including Zhejiang, Jiakang Electronics Co. Ltd., iFLYTEK, Target Media, MIMOS, Naviderman, as well as several companies based in Singapore and Canada.

Innovation partners from Japan, including Elysimate, will also take part, together with international women’s leadership networks such as the Malaysia-China Chamber of Commerce Women Entrepreneurs Committee, through the Belt and Road initiative.

WE2025 is supported by KPWKM, the Ministry of Investment, Trade and Industry (MITI), the Malaysia External Trade Development Corporation (MATRADE) and the Malaysia Convention and Exhibition Bureau (MyCEB).

Qube Integrated Malaysia executive chairman Richard Teo said that, in addition to the trade expo, WE2025 also includes a leadership conference, business matching sessions and 15 satellite events to provide a dynamic ecosystem for entrepreneurs and innovation leaders to connect and collaborate.

Visitors may register at the official WE2025 website: https://reg.we2025.com.my/registration-visitor/

-- BERNAMA