MTA HOLDS TAKAFUL MASUK KAMPUNG PROGRAMME IN BATU MAUNG

GEORGE TOWN, Oct 12 (Bernama) -- The Malaysian Takaful Association (MTA) has organised the Takaful Masuk Kampung (TMK) roadshow to enhance financial literacy and foster community well-being in line with the National Strategy for Financial Literacy 2026-2030 (NS2.0).

MTA chief executive officer Mohd Radzuan Mohamed said the latest edition of TMK was organised in collaboration with Penang Deputy Chief Minister I Datuk Dr Mohamad Abdul Hamid at Sekolah Menengah Kebangsaan Sungai Ara near here today, in conjunction with the Batu Maung state constituency’s ‘Karnival Bersama TKM I’.

He said the initiative aims to provide exposure, guidance and education on the importance of financial management, while emphasising the value of takaful protection.

“The programme, held in conjunction with Financial Literacy Month (FLM 2025), also supports the implementation of the NS2.0, recently launched by the Financial Education Network (FEN) under the supervision of Bank Negara Malaysia (BNM) and the Securities Commission Malaysia (SC).

“This strategy focuses on five key priorities, including strengthening financial protection through takaful participation and enhancing the financial resilience of Malaysians,” he told reporters at the launch of the carnival and roadshow here today.

The carnival, launched by Mohamad, who is also Batu Maung assemblyman, featured a range of activities including community aerobics, an anti-scam talk by Bank Negara Malaysia, a children’s colouring contest, and pocket talks by takaful operators.

Mohd Radzuan said through the TMK programme, the takaful industry not only provides insurance protection but also promotes understanding and social values based on compassion, solidarity and shared responsibility.

“That is the true essence of protection — it is not merely about possessing a policy certificate, but about sharing benefits for the common good.

“Through this programme, the community will also become more aware of current issues such as financial scams and credit management. We are also bringing financial literacy initiatives that will help encourage better financial planning,” he said.

He added that the TMK initiative forms part of the Hijrah 27 Transformation Plan, particularly under the pillars of Meaningful Awareness and Inclusive Growth.

The programme also reflects the takaful industry’s role as a protection system that is not only syariah-compliant but also founded on the principles of humanity, compassion and collective responsibility.

Mohd Radzuan said MTA also plans to hold TMK programme in other states, including Perak, Perlis and Sarawak, to raise public awareness and understanding of takaful.

He said TMK represents a significant milestone for the financial sector, including the takaful industry, to play a more active role in improving financial literacy among Malaysians.

Meanwhile, Mohamad said more than 2,000 visitors from Batu Maung and surrounding areas attended the one-day carnival and benefited from the various activities.

“Among the initiatives introduced through this programme is a special promotion for eligible Sumbangan Tunai Rahmah (STR) recipients, allowing them to redeem a RM30 Perlindungan Tenang voucher for basic protection under the Perlindungan Tenang products offered by licensed takaful operators.

“This initiative is in line with efforts to ensure that low-income groups have access to affordable and meaningful syariah-compliant protection,” he said.

-- BERNAMA