XSOLLA LAUNCHES LOYALTY AS A SERVICE FOR GAME DEVELOPERS TO BUILD STRONGER CONNECTIONS WITH PLAYERS

LOS ANGELES, March 12 (Bernama) -- Xsolla, a leading global video game commerce company, announces the launch of an innovative, customizable loyalty as a service solution designed to help developers seamlessly integrate rewards into their games’ purchase flows. This solution empowers developers to increase LTV and convert more non-paying players by enabling them to earn and redeem points, boosting engagement, retention, and recurring revenue while requiring minimal setup. The developers’ loyalty programs can be set up across direct-to-consumer stores, web shops, and Xsolla Pay Station for a seamless checkout experience for players.

Unlike programs offered by third-party platforms, Xsolla’s solution ensures developers retain complete control over user data and relationships while providing expert guidance and best practices to maximize efficiency. The program is fully customizable, allowing developers to tailor loyalty point titles, icons, and configurations to align with their games’ brand identity and player behavior.