SINGAPORE AIRLINES AND SALESFORCE COLLABORATE ON AI-POWERED CUSTOMER SERVICING APPLICATIONS, PLAN TO CO-DEVELOP MORE SOLUTIONS FOR THE AIRLINE INDUSTRY

12/03/2025 10:37 AM

SAN FRANCISCO & SINGAPORE, March 12 (Bernama) -- Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Singapore Airlines (SIA) today announced that the Airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management system, enabling it to deliver more consistent and personalized service to its customers.

The two companies also plan to co-develop Artificial Intelligence (AI) solutions for airlines at the Salesforce AI Research hub in Singapore, aiming to provide greater value and additional benefits to the industry.

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