TOLUNA’S ONE MILLION SYNTHETIC PERSONAS ACCELERATE IDEAS AND CLAIMS TESTING WORLDWIDE - MOVING FROM RESEARCH TO DECISION INTELLIGENCE

LONDON, Oct 23 (Bernama) -- Toluna, the global insights leader, has announced expanded availability of its industry-leading synthetic personas, now covering 15 markets and 9 languages, providing access to thousands more clients worldwide. With more than one million unique personas already created, Toluna is setting a new benchmark for AI-driven research, empowering brands to test ideas, claims, messages, flavors, or other product features at unprecedented scale and speed.

Toluna’s solutions leveraging synthetic personas are available on demand within the Toluna Start insights platform. Each persona reflects a realistic life history, with deep layers of demographics and profile attributes as well as psychological attitudes and motivations, enriched with recent world knowledge. Each persona has the ability to deliver consistent, human-like responses to questions or media stimuli across studies. Uniquely, Toluna’s synthetic personas are constantly created in real time to match precise sample needs and unlock a new era of limitless AI-driven research.