KUALA LUMPUR, Dec 3 (Bernama) -- Acuity Knowledge Partners has officially rebranded as Acuity Analytics, reflecting its evolution into a global leader in insight, analytics, data, and artificial intelligence (AI)-enabled solutions.
According to a statement, the rebrand is accompanied by a redesigned website, structured around client needs, that highlights the firm’s expanded capabilities and integrated business model.
The platform showcases Acuity Analytics’ blend of talent, technology, and expertise, helping clients understand how the firm supports priorities through dedicated teams, AI-enabled workflows, and broader digital transformation.
“Our people have always been the heart of this business. Their expertise and commitment are the reason we have grown to partner with over 800 institutions globally. At the same time, we have recognised the opportunity that technology and AI bring to our work.
“This rebrand captures that journey: a business built on exceptional people, now strengthened by advanced technology. I am incredibly proud of what Acuity Analytics has become and excited about what this next chapter means for our clients and our staff,” said its Chief Executive Officer, Robert King.
For 23 years, Acuity’s success has been driven by deep domain expertise, strong analytical judgement, insightful research, and a commitment to delivering high-quality services for financial services clients. From this foundation, Acuity Analytics is expanding into new industries, capabilities, and markets, forging long-standing partnerships with many of the world’s leading financial institutions.
The firm now brings together over 7,200 specialists across 28 global locations, supporting more than 800 clients with research, analytics, data, and operational solutions. Its engineering, cloud, and digital capabilities have been strengthened through the integration of PPA Group and Ascent, enhancing its ability to deliver end-to-end, client-aligned solutions.
While technology and AI play a central role in Acuity Analytics’ operations, people remain at the core. The firm’s strategy emphasises that AI is most effective when guided by specialists who deeply understand client data, workflows, and decision-making, ensuring outputs meet bespoke requirements and maintain high-quality standards.
-- BERNAMA
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