11.11 BIG SALE BOOSTS LOCAL SHOPEE LIVE SELLERS’ SALES BY SIX TIMES

KUALA LUMPUR, Nov 13 (Bernama) -- The 11.11 Big Sale marked another record-breaking milestone for Malaysian entrepreneurs, with local Shopee Live sellers achieving a staggering increase to six times their usual sales, selling over 2.5 million products within the first two hours of the campaign’s peak day.

In a statement released today by Shopee, Shopee Malaysia Head of Marketing and Business Intelligence Tan Ming Kit said the campaign saw Malaysian sellers participating in 11.11 for the first time, increasing their sales by an extraordinary 22 times compared to an average day.

“This underscores Shopee’s dedication to supporting local, helping them tap into the digital marketplace to expand their reach and achieve sustainable growth. Shopee remains dedicated to uplifting local businesses and shaping the future of e-commerce in Malaysia.

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“By leveraging data-driven insights and innovative technology, we aim to continuously enhance the shopping experience and create more opportunities for sellers, brands and consumers,” he said.

Throughout the campaign, consumers also maximised their savings, claiming 38 million vouchers across Shopee Live, platform-wide, and store-specific promotions.

“On 11.11 alone, users claimed over 29 million Shopee Coins on Shopee Live. Buyers tuned in to their favourite sellers’ and brands’ streams, including Clashe, Dazzle Me, ELGINI Apparel, Gun Pet Outlet, and Indah Pesona Concept Store to ask questions, seek product recommendations, and gain expert insights,” said the statement.

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According to Shopee, the most popular categories during the 11.11 Big Sale were Health and Beauty, Home and Living, and Groceries and Pets, with the Klang Valley continuing to be the e-commerce platform’s main market.

“Top participating cities outside the Klang Valley included Johor Bahru, Kinta, Seremban, Kuantan, and Melaka Tengah,” read the statement.

-- BERNAMA