KUALA LUMPUR, Jan 13 (Bernama) -- Sunway Malls has launched its Chinese New Year (CNY) campaign themed Galloping into Prosperity in conjunction with the Year of the Horse, highlighting the spirit of reunion, renewal and forward momentum.
A key highlight of the celebration is at Sunway Velocity Mall, where the Main Atrium has been transformed into a festive destination featuring a dynamic circular layout symbolising continuity, movement and togetherness.
The design reflects the essence of Chinese New Year traditions, as families and communities gather to reconnect while looking ahead with optimism and confidence.
Sunway Malls chief executive officer HC Chan said the campaign theme mirrors the group’s fast-paced and focused growth journey, particularly over the past years, which marked several key milestones.
He said 2025 saw the addition of two new shopping malls into the group, namely Sunway 163 Mall and Sunway Square, thus expanding Sunway Malls’ portfolio to 11 malls nationwide.
"With five more developments in the pipeline, Sunway Pier, Sunway Ipoh, Sunway Seremban, Sunway RTS, and Sunway Majestic, we are all set to reach 15 malls in the near future and probably a few more to come.
“This is actually a truly exciting era for us as we gallop forward full speed to serve more communities,” he said at the launch ceremony here today.
The launch ceremony was marked by the participation of Central Managers from Sunway Malls nationwide, symbolising unity and collective momentum across the group.
Each Central Manager held a Golden Prosperity Key, which was jointly used in a ceremonial gesture representing shared commitment towards progress, abundance and new beginnings.
The festive installation at Sunway Velocity Mall features flowing architectural forms, layered walkways and open gateways designed to create a seamless and immersive visitor experience.
Traditional lanterns and floral elements are paired with contemporary design interpretations, blending cultural heritage with a modern aesthetic.
Another highlight was the unveiling of the Living Shan Shui Horse Painting, which was set in motion to represent zhuan da yun, or the turning of great fortune in Chinese tradition.
Today’s ceremony was also attended by senior management from Sunway Malls Selangor, Kuala Lumpur, the Northern Region and the Southern Region.
Several partners contributed to the celebration, including UOB Bank, Jasmine, Eu Yan Sang, Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA), Wan Seng Hang Dragon & Lion Arts and the Malaysia Singapore Super Car Club.
In conjunction with the Year of the Horse theme, a display of 15 supercars, including Ferraris, Porsches and Mustangs, was also showcased at Sunway Velocity Mall.
The festivities also featured a traditional lion dance performance by Wan Seng Hang Dragon & Lion Arts, led by master craftsman Siow Ho Phiew.
Throughout the month-long celebration, Sunway Malls nationwide will offer Chinese New Year-themed decor, cultural performances, family-friendly activities and shopping rewards as part of the Galloping into Prosperity campaign.
-- BERNAMA
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