JOY PARADISE HOLIDAYS RECEIVE ASIA RECORDS RECOGNITION, EYES EXPANSION TO CHINA

KUALA LUMPUR, Feb 10 (Bernama) -- Malaysian travel agency, Joy Paradise Holidays Sdn Bhd has achieved a significant brand milestone by receiving recognition from ASIA Records as the first Japan-focused travel agency to serve the highest number of travellers, amounting to 16,865 individuals, in private customised Japan tours in 2024. 

Its chief executive officer Dominic Teh said the award represented a prestigious upgrade from the company's previous ASEAN Record, signifying its evolution from a regional entity to a brand with a genuine ‘Asian-level presence’.

He said the recognition validated the company's business model, which moved away from traditional ‘series tours’ or fixed packages to focus exclusively on private chartered vehicles and fully customised itineraries.

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"When we created this agency, we focused on private chartered cars so customers can choose exactly what they want. Younger travellers want comfort and do not want to follow standard series tours," he told Bernama after receiving the recognition from ASEAN Records and ASIA Records director Gillian Ooi in a ceremony here on Saturday. 

Dominic explained that the company’s corporate culture was customer-centric rather than product-centric, prioritising the specific needs of families, elders and children over selling rigid travel products.

"We focus on providing a high-end, customised experience that is worry-free, safe, professional, and warm. We leave the complexity and uncertainty to the team, and leave the ease and enjoyment to the customers," he said.

He added that while itineraries were backed by systematic processes and experience, the company ensured its service remained flexible and personable, treating guests with genuine hospitality.

Dominic also emphasised the agency's long-term team culture, which encouraged staff to prioritise sustainable excellence over short-term gains.

Regarding future plans, he said the agency was officially transitioning from a single strong market in Japan to a multi-market presence, with expansion into China set for this year.

Dominic said the expansion was not a short-term, traffic-driven experiment but a long-term, in-depth cultivation strategy designed to replicate the success of its Japan operations.

"China is vast and boasts highly diverse tourism resources, making it ideal for in-depth customised travel and high-end family travel," he said.

Dominic noted that the travel needs of multi-generational families and elders in China closely aligned with Joy Paradise's existing core customer base.

To differentiate itself in the new market, he said the company would avoid competing on low prices or high-volume products and would instead design the most suitable travel options for different family units.

"We do not want to cover every country, our culture is to be a specialist or a 'pro'. Therefore, we will focus strictly on Japan and China to ensure the highest quality of service," he said, adding that the strategy will be supported by replicable core competencies, including mature standards for itinerary planning and emergency handling, ensuring full responsibility is taken for the entire trip.

"Our long-term goal is to establish a reputation where customers remember us not just for travelling to a destination, but for 'travelling the Joy Paradise way'," he said.

-- BERNAMA